4 Steps to Creating a True Automated System for Your Home Business

4 Steps to Creating a True Automated System for Your Home Business

If you have been or are involved in the home business or internet business industry, you have probably heard the following:

"In order to succeed, you must have a system."

I'd like to go a step further. You not only need a "system," but you also need an Automated System to make the most of your home business opportunity. To take it a step further, in order to achieve the highest levels of prosperity, your Automated System must attack your prospects from EVERY angle.

Here are four techniques that, when applied to all of your prospects, will increase your earnings with ANY home or internet business opportunity.

Create a "capture" or "squeeze" page first.

Even if you have no idea what a capture page is, you have almost certainly seen one and even been "captured" by one. A capture page is simply a page that is designed to provide some basic information about a product or service but then requires the prospect to enter their information to obtain more information. It is frequently a teaser or hyped-up page designed to pique the prospect's interest. The most effective capture pages address the prospect's personal or financial needs, compelling them to learn more by providing their contact information. 

Once they do, you own their information for life and can continue to follow up with them or contact them about other services you may have or develop in the future. Capture pages are essential for beginning to build your list from which you will be able to promote any product or service. Lead Page Generator is a fantastic program that allows even the most inexperienced user to create capture pages in minutes.

NOTE: NEVER LOSE YOUR LIST OF CAPTURED NAMES, ADDRESSES, EMAILS, AND SO ON.

Those who are extremely successful in any home business or internet opportunity have built a list of thousands of people over the years. When they have a new product, service, or opportunity to promote, they first send it to their list. This gives you a significant advantage, and if your previous products, services, and opportunities were successful, your list will follow you everywhere.

All of this leads to the second method for creating a completely automated system, email auto responders.

Step 2: Contact prospects via email.

This is the most basic and well-known type of follow-up. All you have to do when creating a capture page is link the information form to an auto responder. This is very simple to do with services like aweber. When a prospect fills out their information, you not only get to keep it for your list, but you can also follow up with them daily, weekly, or monthly without lifting a finger. Of course, you must write your email follow up messages ahead of time, but once completed, you can continue to follow up with your prospects while doing no additional work.

While email is a useful tool for automating your system, it is far too often the ONLY tool people use. This is a huge blunder. Due to spam laws and people filtering their email accounts, email follow up and marketing are becoming far less effective.

To reach as many people as possible, you must approach them from various angles.

Step 3: Implement a voice broadcasting system.

Voice broadcasting allows you to follow up with prospects in yet another way. It's a fantastic tool that has recently become the "new email." Because email is being caught by filters and spam control features, it is necessary to try other methods of reaching prospects. Outside of email, voice broadcasting is the most convenient and least expensive way to follow up. Furthermore, voice broadcasting can keep your system completely automated. You can record a simple message or series of messages, collect the prospect's phone number on your capture page, and then use voice broadcasting software to call them once, weekly, monthly, or whenever you want. There are numerous services available. Among them are goldcalling, voiceshot, probuilderplus, and protus.

Step 4: Send a postcard follow-up

Direct mail is by far the most underutilized, but often most effective, method of follow-up. Postcards are an excellent way to ensure that your prospects hear from you. Simply by collecting their mailing information on your capture page, you have enabled yourself to use an incredible tool that will undoubtedly help increase your sales and income.

There are a few services that allow you to set up a direct mail campaign to function similarly to an email auto responder. PostCardAutoresponder.com is, in my opinion, the best service. You can enter a prospect's mailing address and create a campaign to send them a postcard once, twice, weekly, monthly, or however often you want. Set it up once and forget about it. You can contact a prospect on autopilot for an entire year. You can even design personalized postcards for any business, service, or opportunity.

You will definitely increase sales and income if you use that simple four-step plan to create an automated system for your business. Furthermore, you will not only have an automated system that works for you while you do the things you enjoy, but it will also contact prospects from every angle possible, ensuring that they receive your message early and frequently. Remember that simply having a system is not always sufficient. You need an automated system into which you can plug each prospect and which will run itself while you focus on growing your business.