Being successful from home often necessitates more effort than your typical 9 to 5 job. If you learn to break things down and follow a simple formula, your work from home business can provide you with all of the income and time freedom that you seek. My successful business formula consists of five steps. You must pick up the phone if you want to be successful in any home business. People want to know that there is a real person behind the business who they can consult with questions.
Speaking with them and building a rapport and trust will go a long way toward ensuring that the prospect joins you. If you only use one method of exposure, your prospect may start to ignore you. Changing up your exposure methods will keep them interested. Postcards are another avenue for you to reach out to your prospects. They are enjoyable to create and can be sent quickly and easily.
I send postcards to all of my leads because they are less expensive than direct mail packets. Each step of my 5-step process includes multiple exposures. Knowing what you're doing each day keeps you focused and allows you to track how your business is doing.
Making a consistent income from home can be a difficult task. Being successful from home often necessitates more effort than your typical 9 to 5 job. However, if you learn to break things down and follow a simple formula, your work from home business can provide you with all of the income and time freedom that you seek.
My successful business formula consists of five steps. I take the same five steps with everyone I come into contact with. Having a system not only organizes my days, but it also gives me more time to enjoy the financial rewards that the system generates.
Here's my easy formula:
Step 1: Gather Leads:
This is a standalone article (which is in the works). To keep this article on track, I will only touch on this briefly. There are numerous methods for obtaining leads. You can buy leads, place advertisements in newspapers and on the internet, use ad words, submit your website to search engines, mail postcards, and so on. There are literally hundreds of different ways to advertise. The trick is to pick a couple of advertising techniques that appeal to you and are within your budget, and then test them out. Those that bring you the most success can be tweaked further to produce the desired results. Always test each ad or lead generation technique you employ. From my own experience, I like to talk to people in my industry to find out what they're up to. They have frequently gone through the trial and error process and can save you time.
Step 2: Generate Call Leads:
This is the step that most people are concerned about. You must pick up the phone if you want to be successful in any home business. This does not imply "cold" calling. I never call anyone who has not specifically requested information about my home business. In step one, use your lead generation techniques to generate leads who want to hear from you, and then contact them. People want to know that there is a real person behind the business who they can consult with questions, whether your business costs $5 or $5000 to join. Speaking with them and building a rapport and trust will go a long way toward ensuring that the prospect joins you in your home business. It is best to have a script or outline to follow when you are still a "rookie" at making calls. This is not to say you read straight from it. Just use it as a guide to keep you on track and in control of the call. Most importantly, when it comes to calls......LISTEN. Take notes on what the prospect says and listen carefully. Remember that you are attempting to get to know this person and gain their trust.
Step 3: Send an email
It's difficult to ignore such a potent tool. When I collect leads, I always get an email address and a phone number that I can use in steps 2 and 3 of my system. I don't make cold calls, and I don't send emails to people who haven't asked for them. Spam complaints will destroy your business and your reputation. When I receive an email, I simply enter the email address into an autoresponder. My autoresponder then sends messages to my prospects every few days to keep me in their minds. Autoresponders are essential tools for any business. They enable you to communicate for extended periods of time while doing almost no work. They also increase the number of times your prospect sees you and your company. Remember that a prospect must typically see your message 5 to 12 times before joining you.
Step 4: Create a Direct Mail Information Packet.
Direct mail is making a comeback in the face of new email laws and email blocking systems. As I mentioned in step 3, you should expose yourself to your prospect as much as possible. However, if you only use one method of exposure, your prospect may start to ignore you. Changing up your exposure methods will keep them interested. I should clarify that I do not send information packets to everyone. Only those I've spoken with and who have expressed an interest. If you mail the packets to everyone, it can get expensive. Having said that, assembling the pack is a breeze. I created the packet using the ad copy from my website. Then I tuck a business card or flyer inside and send it on its way. This also ensures that your site's content is seen by visitors. Many people have seen so many websites that they simply browse through them. They are more likely to sit down and read printed text than they are to sit at their computer and browse your website.
Step 5: Send a postcard via direct mail.
Postcards, like direct mail, provide another avenue for you to reach out to your prospects. They are enjoyable to create and can be sent quickly and easily. I send postcards to all of my leads because they are less expensive than direct mail packets. People enjoy receiving postcards. They have the junk mail stigma, but if well designed, they can add a personal touch to your business. I actually send a postcard campaign to my prospects that sends multiple postcards over a 45-60-day period. I use a service that automates this process and even personalizes each card for me.
Always keep in mind that it takes 5 to 12 exposures to get someone into your business. Each step of my 5-step process includes multiple exposures. My emails, for example, include phone numbers for live calls as well as links to movies to watch. I can get three or more exposures from a single email. A formula or process to follow is essential in any business. Knowing what you're going to do each day keeps you focused and allows you to track how your business is doing and what's working or not.
That's all! Those five simple steps earn me a six-figure income from home on a consistent basis. Your results may vary depending on your business and compensation plan, among other factors, but this process will undoubtedly increase your sign-up rate.
No comments:
Post a Comment